Flooring Contractors: 3 ways polyurea coatings help you beat your competition

07-12-2017

As a contractor, you know that "time is money". The less time a project takes, the more clients you can serve, – and in an industry rife with competition, that translates to increased market share and revenue.

If you want more clients in less time and at lower cost, here are 3 ways coating floors with Citadel's polyurea technology helps your business stay ahead of the competition.

What is polyurea?

Highly durable, polyurea has been trusted for 25+ years to resist salt, oil, gas and other harsh chemicals in long-term industrial applications, from coating pipes and lining water treatment tanks to molding OEM auto parts. Traditionally, polyurea sprays on, curing in seconds.

Citadel harnessed the quick cure and toughness of polyurea and adapted it for concrete floor coatings by developing single component solutions that can be applied by roller or brush, and afford longer working times.

How does polyurea compare to floor coating alternatives?

1 – Quick cure time slashes your customer's downtime and inconvenience.

When a potential client considers coating their concrete floor, they have two concerns: how much will it cost, and how long will it take?

For commercial applications, every day that business is halted is a day that impacts your client's bottom line. Even for the residential garage owners, the inconvenience of storing items for 2 to 6 days while an epoxy floor coating cures is no small consideration.

Citadel's polyurea technology, unlike other polymer coatings, is walkable within hours, and can be driven upon within 24 hours. Other coatings require days to cure: polyurethane, 2-4 days; epoxy, 6-8 days. When you quote your next project, seal the deal by cutting your client's potential downtime to a fraction of what your competitors can offer.

2 – Install in half the time your competitor takes.

As if shorter cure time weren't enough, polyurea coatings save your clients and team on install time, too. Where epoxy takes 2-3 days to install, polyurea only takes 1 day.

The faster your team completes a job, the faster it can be on to the next one – allowing your business to serve more customers in less time.

3 – Reduce or virtually eliminate time wasted on maintenance and repair.

Polyurea's extreme durability makes it 20 times stronger than epoxy.

And since it's 98% more flexible than epoxy, polyurea allows for natural concrete movement and won't crack or peel the way epoxy will… which means you install a floor coating that lasts, and won't require replacing a few years down the line. So, your client saves over the lifetime of the floor – greatly reducing if not eliminating future maintenance and replacement costs.

Want to learn more about how polyurea coatings can give your general contracting or flooring business a competitive edge? Schedule a no-obligation conversation with one of our experts, who will answer your questions and help you determine the products best fit for your needs.